Competitive like never before

Cooperation, the key to corporate success

By Gabriela Ehrlich

Over the past year, the IEC has interviewed leaders from Toshiba, Fujitsu and Azbil to find out why these companies actively participate in IEC work and what benefits they reap.

Toshiba – support innovation and stimulate broad use

Dr Akira Sudo, *Representative Executive Officer of Toshiba Corporation, explains that active participation in IEC work accelerates technology innovation and allows more companies to adopt, use and connect with Toshiba technologies. While Toshiba was originally manufacturing and selling stand-alone products, the company is today integrating its products and components into large systems and offering additional services such as maintenance and repair. Because the creation of such systems involves many companies, international standardization is a must.

Sudo is convinced that in the future, companies will cooperate on increasingly larger systems: “If you have good technologies you need to make certain that others can connect with them and use them. If you don’t participate in standardization then your technologies may not be able to spread; it may be difficult for your company to cooperate with others on these large systems. I believe we all need to contribute to standardization to be able to work together in the future.”

Global Visions interview with Dr Akira Sudo

* in June 2014

Fujitsu – stimulate collaboration and facilitate integration

Masami Yamamoto, President, Fujitsu, describes how active participation in IEC work enables Fujitsu to accelerate product development and facilitates the integration of technologies from different providers into total systems solutions.

“People are more and more connected”, Masami continues, “and so are businesses. When innovation cycles are as fast as they are today, you can no longer do everything alone and therefore you need to be able to collaborate with others. That’s where international standardization enters the picture.”

For Masami Yamamoto, business will always be global and technology will be used globally. To survive as a global company, participation in international standardization is and will be a must.

“For the most part, companies have to work with one another in a kind of “ecosystem” to build a product.” For Yamamoto, “you need to know how to best leverage standards; this is both a challenge for companies and also key to their success.”

Global Visions interview with Masami Yamamoto

Azbil – build long-term value and uncover new opportunities

Hirozumi Sone, President & CEO, Azbil Corporation, sees active participation in IEC work as a strategic business tool that offers much more than dependable technical value. “Standardization has a major impact on the way business is conducted. For example, a number of years ago HVAC and energy management where considered separate things. But now that they are combined under a single Standard, customers look at them as one topic and budget for it in that way. This has fundamentally changed how Azbil’s business is handled and at the same time has significantly expanded the company’s scope.”

Sone further explains that Azbil is focused on working together with the customer in the long run: “That’s why standardization lies at the core of our business. This allows Azbil to continuously expand and build more advanced solutions in a more stable way and connect them with what is already in place.”

Sone: “I think standardization should be looked at not as a technical tool but as an important business tool. In other words by understanding standardization activities you can create new business opportunities or improve your company’s operation. CEOs need to look at standardization as a tool that can allow them to do all of these things.”

Global Visions interview with Hirozumi Sone

Find out more: IEC Global Visions: Video interviews with global leaders of companies and regulators who participate actively in IEC work.

Akira Sudo Dr Akira Sudo, *Representative Executive Officer, Toshiba Corporation
Masami Yamamoto Masami Yamamoto, President, Fujitsu
Hirozumi Sone Hirozumi Sone, President & CEO, Azbil Corporation