Celebrating World Standards Day 2016

Standards build trust – Winning video from Bangladesh

By Claire Marchand

On October 14 2016, the members of the IEC, the International Organization for Standardization (ISO) and the International Telecommunication Union (ITU), under the umbrella of the World Standards Cooperation (WSC), celebrate World Standards Day as a means of paying tribute to the collaborative efforts of the thousands of experts worldwide who work on developing International Standards.

World Standards Day 2016 poster The World Standards Day 2916 poster

#speakstandards video competition

For the second year running participants were asked to create and submit a short video – 15 seconds – rather than a poster, based on the 2016 theme “Standards build trust”, to demonstrate the importance of standards in our daily life and what the world would be like without them. 

The competition attracted entries from around the world and covered a wide range of topics to show that objects and products we use all the time are safe and reliable thanks to standards. International Standards play an essential role, especially in today’s connected world. IEC, ISO and ITU selected the top 10 candidates and put them up for public vote. 

No standard film Takes first prize

Khaled Md. Shariful Islam from Bangladesh takes first prize in the #speakstandards video competition. He describes his video as showing that “it is impossible to live or get anything done without the help of international standards. Be it operating a complex modern digital video camera, or simply sketching an image with a pencil, standards are required for things to function properly and smoothly.” 

Using pencil-drawn sketches, the video describes how the illustrator aimed to create a video without the use of a camera to portray a world without any international standards. As the film progresses, the illustrator realizes that his pencil, too, conforms to international standards. 

Khaled is a Creative Director and Strategist, and also teaches advertising at a university. He receives CHF 1 500 and his video will be used worldwide to celebrate World Standards Day. 


Three runners-up also receive an award of CHF 500 each for their contribution: They are: 

Anna Orbeli from Armenia takes second place with a video demonstrating the importance of safety standards to toys. Her video comes from personal experience. “My mother luckily saved my little brother’s life from Yo-Yo water ball intoxication, because the product wasn’t patented and didn’t conform to safety standards. After that day, I have paid attention to each toy’s label before buying it.” 

Anna Orbeli, Shant Rubinyants & Karo Galoyan from “Orbeli production”, an Armenian team of animators, take third place. Their video highlights customer-service standards to remind businesses in all sectors that standards help them to retain customers by creating an environment open to feedback on how to improve customer service. After participating in last year’s #speakstandards video competition and winning the 2nd place, the team members say that they started to pay more attention to the importance of standards. 

Fourth prize is taken by a team of six from Colombia, made up of Johana Sánchez, John Higuera, Andrés Felipe Berrío, Daniela Estrada, Frank Higuera and Sebastian Rojas for their video “Spoon”. “We tried to show the importance of the units of measurement in the field of medicine and possible situations that have no quality standards could affect our lives,” said the group leader, Johana Sánchez.

More information on the World Standards Day competition

Khaled Md. Shariful Islam won the World Standards Day 2016 video competition Khaled Md. Shariful Islam won the WSD 2016 competition with a video entitled "No standard film"
World Standards Day 2016 poster The World Standards Day 2016 poster